Leonardo da Vinci apparently beat Galileo Galilei by a century in working out the basic concept of gravity. Da Vinci pondered the question of gravity before Galileo and Newton.The tech giant first tested the campaign in the US, focusing on Covid-19 vaccine misinformation, later expanding to Poland, the Czech Republic, and Slovakia, addressing widely perpetuated false claims regarding Ukrainian refugees.

Studies from Cambridge and Bristol Universities found that after exposure to pre-bunking campaigns, people were 5% better, on average, at identifying common disinformation tactics. The campaign shows short videos and photos in ad slots across platforms like YouTube, TikTok, Twitter, and Facebook. According to Gizmodo, “pre-bunking” shows people how to distinguish false information and manipulated facts online before they are even exposed to them. Google plans to bring its video and photo campaign against online misinformation to Germany and India.

Google is expanding its ‘Pre-bunking’ campaign.Learn about the rise of ‘pig butchering’ scams and what you need to know. Social engineering attacks are continually growing in sophistication, and one new form, in particular, is tricking its victims out of billions of dollars.

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